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Tuesday, September 28, 2010

Bing Rewards: another attempt to increase search share...

On the heels of canceling its Bing Search Cashback program, Microsoft is trying its hand at another attempt to increase search share using rewards.

The newest program, Bing Rewards, is similar to credit card or airline loyalty programs that offer users points that can be redeemed for products, gift cards or charitable donations, Search Engine Land explained.

Points don’t come cheap, however. To participate,
1) users need to be running Windows
2) to sign up for a Windows Live ID
3) use Internet Explorer
4) and have the Bing Bar toolbar.

No other browsers or operating systems are allowed.

More info at zdnet.com.

Available for US residents only.

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